Collaborations

Jimmy Fallon joins forces with Frito-Lay


23 11 2021

Comedian and TV host Jimmy Fallon has joined forces with American food company Frito-Lay for the 2021 Christmas campaign, Share More Joy, and stars in the TV ad in which he sings 'a snack-lover's rendition of It's The Most Wonderful Time of the Year'.

The campaign supports the Toys for Tots programme, which gives toys as Christmas gifts to children in need, and The Tonight Show host commented 'The holidays are hands down my favourite time of the year. This year I'm teaming up with Frito-Lay to help capture some of that magical feeling with our own musical twist on a beloved classic through the Share More Joy campaign'.

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